Posted by SM Maulana
KUALA LUMPUR: Click on a webpage and packaging manufacturer Tetra Pak will match your clicks with the number of milk packets to underprivileged children. The on-line pledge will provide six months of milk supply to 400 children in Pahang.
Tetra Pak’s managing director, Peter Jhaveri, said the company was targeting 100,000 clicks.
“Each on-line click represents a packet of milk. As soon as we receive 100,000 clicks, we will donate the milk packets to deserving children,” he said after the launch of Milk Loves You! campaign and Feed-A-Child pledge here on Monday.
Tetra Pak is a packaging and distribution company for liquid food industries.
The milk packets will be given to Tengku Puan Pahang Tengku Azizah Aminah Maimunah Iskandariah Sultan Iskandar.
She also made the first pledge after the launch. She appealed to all Malaysians to click on-line.
She said most Malaysians do not include milk in their diet.
“As soon as I knew I was to donate milk to underprivileged children, I called several homes. They told me their children do not want to drink milk because they throw up.”
She then made a personal pledge to Nestle, which was also present during the launch, to donate mini corn flake packets to encourage children to drink milk.
Jhaveri said Malaysians drink about five litres of milk annually compared to Europeans who drink 150 litres of milk a year.
“Children here stop drinking milk after two or six years old. Efforts should be taken to instill the benefits of drinking milk,” he said.
Those interested can click on www.milklovesyou.com.