The re-branding of Malaysia….Liwat-gate To The Fore

My first reaction was, well, not again. Not again, not this kind of publicity and news splashing all over the world. This is not a laughing matter or mattress that can potray our civilisation.

I wrote about International Conference on Meeting of Minds: Developing the Malaysia Master Brand, here.

It was officiated by Najib who said in his opening remark: “To effectively position Malaysia in this globalised arena, we must be characterised by a unified core of competence and unique selling proposition that fits all levels of economy and society.”

Yesterday, along the way to and from work, the highlight of sodomy report againts Anwar was in all over the air. Most radio channels that I tuned to had mentioned about this breaking news and updates.

The repeats of “Malaysia Opposition leader, Anwar Ibrahim bla bla bla” a bit irritating to the ears when summer is already here reaching 50 degree celcius temperature and lot of Arab tourists flocking our shores for vacation.

Yes, any news is good news in marketing especially to promote new brands to the world. However, in this current situation, I was a bit embarrassed even driving alone with thousands other drivers rushing to reach their destinations.

In the office some colleagues sought my opinion on this issue. Some expatriate friends called to know what was going on. I was again, dumbfounded while trying to analyse and reports entries from other blogs.

My first reaction was, well, not again. Not again, not this kind of publicity and news splashing all over the world. This is not a laughing matter or mattress that can potray our civilisation.

One guy hangs Anwar’s photo up in his room and he is not even a Malaysian or Muslim. Of course he never believes this accusation after 1998 fiasco that rocked the nation. He just asked, who was that moron how much was he getting paid to be sodomised?

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